Linkedin is a social community in the digital world, focused on companies, businesses and employment. It starts with the profile of each user, where each user freely reveals his work experience, skills, experiences and current work status, the platform connects millions of companies, professionals and employees.
As you may know selling is not just paying for advertising on social networks, you need an effective marketing and sales strategy to get new customers. LinkedIn is perfect for socializing with professionals, and for the same reason it is the ideal tool to sell.
Here are 6 tips on how to do it:
1-Start by creating an attractive profile
Is widely known that first impressions count, and count a lot. You should understand the power of a brand and start promoting yourself as such. Thus, complete your profile to the 100%, post professional photos, preferably related to what you do. Don’t forget to add information about who you are, what you do, your skills, experiences and all relevant information related to your job or profession. Take care of the writing, it must be clear, precise and without spelling mistakes.
2- Select the appropriate keywords
Selecting the right keywords will help to better define your value proposition and increase your SEO.
Think like your ideal customer, this will help you find the right words, and without a doubt those will be the words they’ll use to find you. For example: house, investment, location, premium… All these keywords define the value proposition of Noval Properties.
3- Post frequently
It may be one of the most basic tips, but believe it or not, people don’t do it. You should make frequent posts of valuable content, between 1,500 to 2,000 words so that it can generate a bigger impact.
Pay attention to the headings, ensuring that they can be seen without complications on computer screens as well as on different mobile devices. Not more than 80/120 characters.
4-Participate and create discussion groups
On LinkedIn you can join and participate in discussion groups or create your own. In these groups, many companies join the debates posting their opinion, as well their knowledge of their industry.
Here you can also comment or share information on topics of interest that are associated with your brand, which is an excellent way of getting to know your potential customers closely.
Before creating your own group, decide if you want it to be open or closed. Closed groups require the approval of applicants who want to join. The main advantage is that it allows all participants to be from the same industry, on the other hand, it has the disadvantage of spending time to find out if a participant meets the requirements.
An open group can bring a massive number of people, but the main disadvantage is the lack of control with the people who join in.
These groups are important because they’ll give more visibility to your company. Currently there are more than two million groups from various industries in this social network, it allows you to belong to 100 of them. Find the ones with the most members in your sector, and your profile will start to be more visible.
5- Reply as soon as possible
As in all social networks, immediate responses produce a sense of security that invites the purchase of any well-presented product or service. Based on this, you create relationships that depend on communication to provide credibility.
LinkedIn shows the availability status of your contacts or the people you follow, making it easier to identify when a contact is available. Thanks to this function, you can send a message through the tool itself, make a call to answer a question or comment in the perfect time.
6- Use the InMail feature
The main purpose of the InMain feature is to establish an appropriate and professional conversation, with that particular contact that you may not be able to access through any other channel. The reason for suggesting this tool is that through LinkedIn you can offer a more personalized message than with a normal email.
It is active in premium accounts, such as Sales Navigator or Recruiter, in these you can also get more search results or alerts, as well as view complete contact profiles and search profiles with additional filters.
Start adding these secrets to your strategies so that your sales processes can compete. This way you will achieve your goals by generating long lasting relationships with your customers.